Gut Musts Campaign

Campaign for the launch of Care/of’s Gut Musts product launch. Product offerings included a brand new Digestive Enzymes bottled pill, a brand new prebiotic pill, probiotic blend, and Chia-Flax powder. The objective of this campaign was to normalize and humanize digestive issues, and provide a comprehensive, yet seamless solution for the customer looking to improve her gut health.

Photography: Ian Shiver + Mckenzie Thompson
Creative Director: Samantha Mansfield
Brand Designer: Lucie Shelley
Prop Stylist: Grace Hartnett
Makeup: Shaina Ehrlich
Wardrobe: Courtney Raniszewski
Producer: Amelia Katz