Sephora Store Display Design

Creative direction from start to finish of Verb’s new in-store display for Sephora US and Sephora Canada. The goal for this display was to cement Verb as a cool, new, Gen z brand that would appeal to Sephora’s younger customer. I casted and directed a photoshoot that would convey Verb’s diverse clientele and a range of hair types.

Photography: Lara Callahan